Discover the daily activity of your customers and consumers around a category. Identify behaviors, habits and attitudes toward your brands and products.
Use this effective metric on know how the Net Promoter Score in your brands, products and services and measure the loyalty of your customers through their recommendation and satisfaction.
Discover the effectiveness of exposure of your products at the point of sale and get the most out of your exhibition spaces and advertising.
Select the best product or service according to the attributes and characteristics that are most appreciated and valued by your customers. Be sure to launch the product with the highest probability of success in the market!
Measure the performance of your guidelines and your advertising campaigns in any media and discover the position that your brands have achieved in the consumer's mind.
Measure the brand awareness and brand image of your brand before and after an ad campaign. Ensure that your advertising investment is appropriate and that transmits effectively the message you want to convey to your customers.
Find the perfect balance between an attractive price for consumers and good profit margin, while increasing your market share and developing your brand image.
First, you need to create awareness and recall of your brand. Only then, you will be consider by the consumer to meet their needs. Finally, discover their loyalty levels (repeated purchase) and recommendation levels of your users.
Helps to measure your business performance with your product (coverage and share of market) at the point of sale and in the pantry of the households.
Get to know the attributes and perceptions that your sales and operations teams have of their own organization and ensure that the strategic objectives of your organization get achieved.
Supervise your sales teams as well as that of your competitors and takes the best of them for the continued development of your outlets, services and products.
Validate or generate a database to develop a platform of high quality information for your business.
Constantly measure your product’s performance and its effectiveness in meeting the customer needs compared to other leading products.
Identify the best business opportunities by quantifying the market size in regional areas, towns, cities, channels and segments.
Adjust your brands, products and services for the different market segments you serve, to provide greater benefits and differentiate from competitors.
Get to know how your clients and consumers perceive your brands and products and design your communication and campaigns to associate the attributes you want for your brand.
Develops and conquer your market. Measures consistently the place you occupy trough countries, states, cities, channels and segments, to adjust your business strategy.
The sum of all image, commercial and satisfaction variables tell the relevance and value of your brand in the market and before your competitors.
We get data based on experience, experimentation and research on attitudes, behavior and performance from a representative sample of a universe or specific population.
This allows us to provide our customers with valid and sound statistical results, providing confidence to generate tactical and strategic recommendations.
Qualitative research allows us to understand in depth the relationship between a product or service with the behavior of customers and consumers. We can see the motivations and emotions that exist in the act of purchase and consume.